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What media opportunities are out there for authors, and how can authors best harness them? Editor and literary consultant Claire Wingfield has invited two very special guest speakers to help answer these questions.

The workshop will cover:

What makes a story newsworthy

Media opportunities and how to find them

Maximising the impact of any coverage

How tell your story well on traditional and social media

There will be time to focus on your own projects and define media-friendly elements, as well as how traditional media fits into your overall marketing strategy.


 Yotel, 68-73 Queen Street, Edinburgh

Saturday 16th of November 2019 12-4pm

The cost of the workshop is £149, with an early-bird offer of £129 for bookings made by Friday 11th October. 



Jan Patience is one of Scotland’s most well-known and respected arts journalists. She has written a regular visual arts column for The Herald for the last decade and is a regular arts expert on television and radio programmes. Listeners and viewers of BBC Radio Four’s ‘Front Row,’ BBC Radio Scotland, the new BBC Scotland channel and Scottish TV are all familiar with Jan’s considered analysis. Her first book, Arrivals and Sailings: The Making of George Wyllie, which she co-authored with Louise Wyllie, was published by Birlinn in 2016. Jan regularly chairs events at literary festivals, including the Edinburgh International Book Festival. She is co-chair of Women in Journalism Scotland and also a social media influencer in the arts sphere. Jan recently worked on the BBC’s Expert Women initiative which equips women to be contributors to television, radio and online.

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Jill Brown is a former STV television presenter, reporter and producer. Now a documentary maker and communications specialist, she has run her own media company for over a decade. She helps clients generate a positive profile while also advising on when clients should shy away from the limelight. A straight-talker who is generous in sharing her extensive knowledge of the media, Jill has been training people for a number of years in understanding how the communications industry works. She also has a burgeoning career as a singer/songwriter and is also one of two events co-ordinators for Women in Journalism Scotland. Jill is passionate about working with, and including, people on the margins of society and also sits on the Advisory Board of the humanitarian charity, Tearfund, in Scotland.

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Claire Wingfield is an editor and literary consultant, who helps equip authors with the skills needed to flourish in today’s publishing landscape. Since 2007, Claire has worked with hundreds of writers from the UK and beyond (including Austria, Denmark, France, Germany, Greece and the US). She is the author of Saving Francesca Maier and 52 Dates for Writers – Ride a Tandem, Assume an Alias and 50 Other Ways to Improve Your Novel Draft. Claire is an experienced workshop leader, and has spoken at numerous writing and publishing events, including the Scottish Association of Writers 50th Anniversary Conference, Ness Book Fest and Wigtown Writers’ Gathering.


This will be a practical workshop, with plenty of time to ask questions.